When Thomas A. Kundinger founded his company over 55 years ago, he did so with the idea that every customer deserves quality products they can depend on, with a guarantee that the product specified will work in their application, all the while providing fast, excellent, and personal customer service. When looking ahead to the next 50 years, one thing was clear: the legacies created by our founder would always be the enduring principles we subscribe to and the heart and soul of who we are as a company. It was clear that for us to grow and prosper in the future, we needed to change and adapt to the needs and trends of the ever-increasing technology driven times we are entering.
With that realization, we made several changes and enhancements, resulting in a complete corporate transformation. It started with the decision to rebrand the company from doing business as one company with two separate operating entities in Wisconsin and Michigan, to one central company with four core business units focusing on Fluid Power, Automation, Process Controls, and Engineered Solutions. Along with these changes, it was time to not only make room but also move up the 3rd generation Kundinger family into leadership positions. Overall, these new and exciting changes led to more inter-company collaboration, such as developing our new unified marketing message and consolidating back office systems.
As we moved forward through the process, we felt the need to better define and articulate the Kundinger brand. This began with a complete redesign and consolidation to one marketing message and one corporate website. Our refreshed brand allows Kundinger to better serve a more diverse and larger client base. To help us with our rebranding efforts, we enlisted the help of the marketing agency Revel, who was instrumental in creating our new website, corporate brochure, corporate line card, individual business unit sell sheets, and many other branding strategies. We are very proud of our newly launched website, which utilizes modern technology to help us create a bigger and more accessible online presence.
Kundinger is very fortunate to have many long-standing successful strategic partnerships with great companies, such as: Parker Hannifin, B&R Industrial Automation, Gems, Advantech, Clippard, Sick, and many others. Earlier in 2017, we were proud to announce our appointment as the Comau Robotics Partner for Michigan and Wisconsin, continuing our focus on technology for the future. By partnering with cutting-edge companies like Comau Robotics, Kundinger not only ensures our product lines keep up with the changing technology needs of our customers, but also positions our company to be at the forefront of the technological curve.
It is my honor to announce the launch of our fully redesigned and refreshed brand and website with you! The Kundinger team looks forward to exploring and building upon our new direction with our customers and partners for the next 50+ years!
Brian Kundinger, Sr.
Chairman and CMO